Fractional CRO & GTM Leadership for
Experienced revenue leaders who embed directly into your business to develop strategy, build the team, and execute the playbook. We don't just advise. We execute alongside you.
60+ years combined B2B experience
12 exits as GTM leaders
We execute alongside you, not just advise
Proven playbooks from first customer to $100M ARR
What We Do
We embed experienced revenue leaders directly into your business to develop strategy, build teams, and execute playbooks. Proven frameworks at every stage of growth.
Fractional CRO & GTM Leadership
Revenue leadership at an accessible cost. We serve as your Fractional CRO to develop and execute go-to-market strategy.
We embed as your revenue leader to build GTM strategy, sales process, revenue operations, and the team to execute it. You get an experienced CRO focused on repeatable, scalable growth, without the full-time overhead.
A systematic growth engine from first product-market fit through $100M ARR and beyond.
GTM Strategy & Positioning
Market segmentation, competitive positioning, messaging, and pricing strategy to establish your right to win.
We build your GTM foundation: market segmentation and positioning, competitive intelligence and differentiation, value proposition and messaging frameworks, pricing and packaging strategy, and bottoms-up TAM analysis.
Clear positioning, validated pricing, and a messaging framework that resonates with your ICP.
Sales Strategy & Execution
Sales process design, compensation, enablement, and the structure to build a repeatable revenue motion.
We design and implement your complete sales infrastructure: methodology, org structure, compensation and incentives, enablement playbooks, account segmentation and territory planning, and channel partner strategy.
A disciplined sales machine with clear process, trained sellers, and predictable pipeline.
Revenue Operations
CRM optimization, pipeline management, forecasting, and the data infrastructure to scale your revenue engine.
We establish world-class revenue operations: CRM and tech stack optimization, data hygiene and attribution, reporting dashboards, workflow automation, forecasting models, and cross-functional process alignment.
Pipeline discipline, accurate forecasting, and a rev ops function built to scale.
Proven Playbooks
A systematic Year 1 framework: Foundation, Insights, Accelerate, and Scale. Built from 12 exits.
Q1: GTM foundation and sales strategy. Q2: Marketing, demand generation, and product marketing. Q3: Revenue acceleration and customer success. Q4: Org design, hiring, and preparation for scale.
Reduced risk, increased scalability, and measurable results at every stage.
Fractional C-Level Leadership
Embedded Revenue Leaders, Not Consultants
Embedded, senior-level leadership for companies that need experienced operators now, without the full-time overhead. With 60+ years of B2B experience and 12 exits, we bring a proven framework to every engagement.
Fractional Chief Revenue Officer
Accelerated growth, powered by experience
We embed as your revenue leader to build and execute go-to-market strategy, sales process, and revenue operations. You get an experienced CRO at a fraction of the cost, focused on repeatable, scalable growth.
A systematic growth engine from first product-market fit through $100M ARR and beyond.
How We Work
Assessment & gap analysis
Evaluate your GTM maturity, revenue org, pipeline health, and competitive position.
GTM strategy & positioning
Define market segmentation, ICP, messaging, pricing, and your right to win.
Build the playbook
Sales process, enablement, demand gen, rev ops infrastructure, and compensation design.
Execute alongside your team
Hands-on leadership embedded with your people, not a deliverable dropped on your desk.
Measure and scale
Clear KPIs, pipeline cadence, and org design to prepare for the next stage of growth.
Assessment & gap analysis
Evaluate your GTM maturity, revenue org, pipeline health, and competitive position.
GTM strategy & positioning
Define market segmentation, ICP, messaging, pricing, and your right to win.
Build the playbook
Sales process, enablement, demand gen, rev ops infrastructure, and compensation design.
Execute alongside your team
Hands-on leadership embedded with your people, not a deliverable dropped on your desk.
Measure and scale
Clear KPIs, pipeline cadence, and org design to prepare for the next stage of growth.
Who We Serve
Early-Stage Start-Ups
Launching your first product in a single market and need an experienced revenue leader to establish the GTM foundation, ICP, and first repeatable sales motion.
Growth-Stage Scale-Ups
Found product-market fit and need to install the structure, processes, and talent to scale: marketing engine, rev ops, customer success, and channel partnerships.
B2B Technology Companies
Companies whose growth depends on disciplined GTM execution, sales enablement, and revenue operations maturity.
Investors & Portfolio Companies
PE firms and investors who need embedded revenue leadership for portfolio companies to accelerate growth and drive measurable outcomes.
Our Team
Jason Shapiro
Partner
B2B revenue leader with 60+ years of combined experience across GTM strategy, sales execution, and channel development. 12 exits as a GTM leader. Embeds directly with leadership teams to build and execute the playbooks that drive repeatable, scalable growth.
Matt Harty
Partner
Operator and advisor specializing in revenue operations, sales strategy, and go-to-market execution for B2B technology companies. Brings hands-on experience across org design, pipeline management, and building revenue teams from the ground up.
Let’s build your revenue engine.
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